A good slogan is short, memorable and clearly carries the brand's promise in a single sentence. The right slogan pushes your brand one step ahead in advertising, on packaging and on social media; a weak one passes unnoticed. For a product launch, a campaign or your main brand communication, you need alternatives built with the right tone.
When you open a slogan contest on Tasarlatasarlat, your brief reaches creative copywriters; each offers dozens of suggestions in different tones. Instead of one person's single perspective, you evaluate a wide range — from witty to corporate, from emotional to bold — side by side and pick the one that suits your brand best.
What to specify in a slogan brief
- Brand promise — what is the core promise you make to the customer?
- Channel — TV/radio, packaging, web, social media?
- Tone — witty, serious, inspiring, bold…
- Language and word/character limit — Turkish or English; should it stay short?
- Unwanted phrases — competitor clichés, words that must not be used.
Suggestions usually arrive with a short usage rationale; you pick the strongest and take its usage rights. If nothing wins you over, you get your money back — trying it is risk-free.
If you're also looking for a brand name, you don't gather it in the same contest as the slogan; when opening a contest, choose the separate Brand Name category under Brand & Identity.
