The right brand name is half the job: a name that is easy to pronounce, memorable, available as a (.com) domain, culturally neutral and unlikely to cause trouble in trademark registration will carry your brand for years. Changing a poorly chosen name later is both expensive and painful.
When you open a naming contest on Tasarlatasarlat, your brief reaches dozens of creative minds; each one comes up with 10–30 suggestions for you. You aren't limited to what a single consultant happens to think of — you choose among hundreds of different associations, roots and wordplays.
What to clarify in a naming brief
- Industry and what you sell — what should the name evoke, what feeling should it carry?
- Target audience and language — Turkish, English, invented/brandable?
- Tone — serious and corporate, friendly, fun, luxury…
- Must-haves and forbidden words — roots you want included, words to avoid.
- The .com requirement — is domain availability critical for you?
Suggestions usually arrive with a short rationale and usage note; you pick the one you like most and take its rights. Before your final decision, we recommend checking the domain and trademark availability of the proposed name.
Naming contests are handled with special privacy: candidate names aren't listed publicly, so your ideas stay protected. Note: slogan is a separate category — when opening a contest, under Brand & Identity choose the Brand Name or Slogan category according to your need.
